Operational Services that delivers scalable growth
We provide expert Student Recruitment services for online courses and programmes, while supporting the institution's marketing team to launch and maintain sophisticated digital media campaigns.
Marketing Support
The institution's Brand is its most valuable asset. Outsourcing marketing for digital provision to an OPM, whether under revenue share or fee-for-service, is not serving the institution's best interests. External marketing remains in a "black box', effectively hiding strategy, spend, and ROI from view.
External brand management and digital marketing campaigns risk misalignment and creates long-term dependency as internal capabilities are never developed.
Under our model, the institution's internal team executes on digital media campaigns. We provide Consultative Guidance based on needs while the institution retains full brand control, budget visibility and builds execution capability .
Student Recruitment
Recruitment operations for online courses and programmes are significantly more complex than for traditional, on-campus recruitment. Online is B2C outreach based and requires a specific commercial mindset to drive to high-performance outcomes through the strict monitoring of productivity and KPI's.
Our Student Recruitment is focused on an optimal conversion rate and delivered under a transparent Fee-for-Service model.
Working in close cooperation with the institution's marketing team, our paid services start once leads from potential students have been generated. Our approach is in two phases: Lead Management and Application & Enrolment Management.
Recruitment - Lead Management
This the first part of any student's journey with the institution and we work hard to ensure that we are fully aligned to the institution's desired outcomes.
Leads that are generated through marketing campaigns typically convert to become students at a small ratio. We view every lead as a high-value customer and we deliver a high-touch service.
Every lead is nurtured through sophisticated direct outreach campaigns. In the first instance, we are focused on the qualification of the lead for online study. Thereafter the lead is counselled to prepare for an application to the desired online course or programme.
This service is volume based and attracts a fixed fee for every lead managed.
Recruitment - Application & Enrolment Management
Once a lead has been qualified, our expert team will guide the potential student through the application process and assist with required documentation. We assist the institution's team with admissions to admit the application and issue an offer.
Once an offer has been received, we work to convert the offer into acceptance and manage the final processes around payment, registration and enrolment into class.
Commercially, this part of our service is success-based and only attracts an incentive fee for every student enrolled and in class.